The El Corte Inglés shopping centre in Málaga, Spain has fitted a new Daktronics LED display to its south façade, which was unveiled by Hollywood actor and native of Málaga, Antonio Banderas.
The 13.9m x 9.88m screen faces directly into the sun with 13HD pixel layout to cope with direct sunlight. The display is the largest digital canvas in the Andalucía region of Spain and will see an estimated 45,000 to 50,000 of daily traffic.
Málaga is a cultural tourist hub in southern Spain and home to numerous museums like the Picasso Museum, Pompidou Centre and upcoming international events such as the Málaga Film Festival. The new LED display will not only be promoting the brands sold within the El Corte Inglés, but also cultural events, activities and experiences within the city.
This installation follows an even bigger display El Cortes Inglés unveiled a few months ago at their Callao location in Madrid, which is the largest video display in Spain measuring 194sqm.
“El Corte Inglés of Málaga offers one of the best possible locations, in one of the cities with greatest activity in the South of Spain. The installation actually was smoother than expected, thanks to the collaboration and partnership from the architecture, integration and installation teams organised by El Corte Inglés,” said Ivan Del Rio, Daktronics Spain regional manager. “The surprise was kept until the very last minute, and when Antonio Banderas turned the display on, the high quality of it in this application became obvious. We are very proud of this new project.”