A deal that will see outdoor, sunlight-visible digital screens deployed across the UK has been announced by digital signage solutions company Amscreen and outdoor media specialist Clear Channel UK.
Amscreen's Solutions division will exclusively provide affordable sunlight-visible digital signage screens. These will be deployed as Clear Channel’s Adshel Live units at bus stops and other outdoor locations. The screens will be manufactured and assembled in a purpose built 1,900sqm plant in Bolton. Amscreen has partnered with Sharp Devices Europe to jointly develop a new high-brightness LCD module, which is used exclusively in all of the signage company's outdoor screens.
Amscreen says the new range of products and its operating model will bring huge efficiencies in the areas of installation, maintenance and full lifetime product support. The screens' modular design allows on-site replacement of all key parts, which has not previously been feasible.
Amscreen CEO Simon Sugar commented: "We are thrilled to announce the partnership with Clear Channel UK and with our combined knowledge of the sector, we have developed our solution from the ground up to deliver a more efficient product in all areas. This initial rollout of screens marks the start of our relationship with Clear Channel, and we look forward to watching this flourish. We have a scalable business model that can be easily replicated across European markets."
Sugar continued: "The deal with Clear Channel will also see us manufacturing and assembling technology here on UK soil, bringing jobs to the industry at a time when many corporations are choosing to move abroad. We are proud to be investing significantly in the UK and are certain our partners will benefit greatly from the support, skills and technological advances that we bring."
Will Ramage, business development director at Clear Channel UK, added: "Partnering with Amscreen is the perfect opportunity for Clear Channel to innovate technologically. Their screens and services provide us with an economical solution that we can roll out as Adshel Live across our outdoor network. We are certain that our partnership will provide the acceleration in outdoor screen adoption that the market has long been waiting for. We also look forward to further developing our technology partnership with Amscreen."
The Digital 6-Sheet sector is currently estimated to comprise over 2,000 screens in a number of environments including bus shelters, rail stations and shopping centres. This deal will see a huge injection of digital sites across the UK over the coming year, helping to further grow an already burgeoning sector.