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American Bible Society selects Barco for multimedia experience

Barco has teamed up with US production and event management company Velocity Productions to bring the American Bible Society's teaching into the 21st century with an extensive videowall solution.

Barco, in conjunction with production and event management company Velocity Productions, has created a series of dynamic videowalls using its OverView LCD displays for the American Bible Society.

The new multimedia experience at the New York, US, facility is intended to help the 197-year-old religious institution attract young, urban followers through adapting to modern ways of delivering information.

Barco and Velocity outfitted the newly redesigned atrium and gathering spots with 22 OverView NSL-4621 LCD displays in various configurations, presenting spiritual imagery and videos, live media streaming, signage for upcoming events and services, and more.

“When we began the design process, our goal was to create a warm, welcoming space that was intriguing and presented the Bible in a subtle way. Of course, it had to be technology-driven to meet the media-savvy needs of young as well as mature audiences,” commented Matt Steinruck, director of Arts & Media Bible Advocacy for the Society. “The Barco displays helped us create a community-type experience, inviting people inside to relax, connect and engage with unique, creative content in a bright and dynamic immersive environment.”

Velocity created several different palettes of content, utilising several 2×4 Barco videowall arrays in key locations throughout the facility. The primary focal point of the Atrium’s new interior is a stunning four-by-two tiled video wall comprised of eight 46in Barco LCDs. Along 61st Street, six pairs of monitors show the same content outside as inside to attract passers-by. Velocity remotely monitors and manages the displays via a VPN remote desktop from its Atlanta office, using any mobile device.

“Because of American Bible Society’s prominent location right next to Lincoln Center and Times Square, they knew they had to equal the quality and brilliance of these venues to stand out among the adjacent signage and facades. The Barco NSL 46in display was absolutely the perfect choice, providing not only the high brightness, rich imagery and crystal clear media streaming desired, but also the reliability required for a 24/7 environment,” commented Brian Pirkle, president of Velocity Productions.

“The choice by American Bible Society to use our LCD displays for such a dynamic venue is a testament to their versatility and performance when high impact and professional quality are the primary goals,” commented Scott Stremple, vice president sales – Venues & Hospitality, Projection Division, for Barco North America.