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3D technology provider RealD to open Russia office

RealD announced the new location during Russia’s KinoExpo 2012 – said to be the world’s largest exhibition of cinema theatre equipment – where it has provided 3D cinema technology for The Hobit and other films from Twentieth Century Fox.

Provider of 3D cinema technology RealD is set to open its first office in Russia at the end of September.

Located in Moscow, the new office will supplement the company’s Western Europe office in the UK and increase RealD’s presence across Russia’s emerging cinema landscape. The new office will focus predominately on sales, customer service, exhibitor relations and operations for the company’s 3D Cinema Division.

Robert Mayson, managing director, RealD Europe commented: “Through this office, we will work with exhibitors to demonstrate the long-term benefits of using RealD’s industry-leading 3D projection technology. RealD delivers a bright and realistic viewing experience with lightweight and comfortable 3D glasses. Today’s moviegoer has come to expect the premium 3D visual experience RealD delivers and we look forward to furthering the reach of RealD across Russia’s growing premium cinema market.”

The announcement was made during Russia’s KinoExpo 2012, the world’s third largest international exhibition of cinema theatre equipment, at which RealD is providing the 3D technology for studio product presentations of The Life of Pi for Twentieth Century Fox and The Hobbit and The Great Gatsby for Warner Bros.