Technology
Projection mapping: expanding boundaries
Having previously looked at the rapid advances in projection mapping that have removed many restrictions to its deployment, here Rob Lane considers the balance...
Octavius RE
Technology
Projection: Mapping for the masses
Previously something of a niche solution, favoured by guerrilla marketeers, projection mapping has gone mainstream and is being adopted across multiple sectors. Rob Lane...
Technology
Retail: across the board
"It’s really taken a while for the more traditional retailers to up their game and address the changes in how consumers purchase goods”
Technology
Retail: stores of the future
With high street retail struggling in the face of numerous factors, technology holds the key to its survival. Rob Lane investigates