Expo 2020 Dubai, the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region, has been boosted by Christie technology displaying content and providing experiences across the event site – including the world’s largest 360-degree projection surface, which features 252 Christie D4K40-RGB RGB pure laser projectors.
A 90-minute immersive spectacular showcased the centrepiece Al Wasl Plaza dome, with the Christie projectors located in pods around the dome’s inside perimeter and displaying scenes on the 130-metre-wide projection surface, which could be seen from both inside and outside the dome. The installation and solution mix was carried out by local AV integrator Creative Technology Middle East.
The event has registered more than three million visits with attendees from 185 nationalities – a figure that almost equals the 192 countries with a dedicated pavilion at the event. A worldwide audience of millions tuned into the opening ceremony to be thrilled by some extraordinary and technologically advanced performances from a 1,000-strong cast and crew.
“We are extremely proud to be involved in such an important global event as Expo 2020 Dubai,” said Joe Graziano, director of sales, EMEA Entertainment, Christie. “As the official projection and display partner, we are delighted with the early success of the event and look forward to our projectors helping to create memories for visitors to Expo from across the globe.”
Andy Reardon, creative technology Middle East managing director, added: “It is an honour to have been selected by Expo 2020 as the AV integrator for this one-of-a-kind installation. It has been a pleasure working alongside the team at Christie over the past few years and using their technology to bring the world’s largest 360-degree projection mapping project to life. I look forward to working with them again in the future.”
Expo 2020 Dubai runs until March 31, 2022, with more than 200 pavilions for visitors to explore. As well as the attractions at each location, there are multiple daily events, with panel discussions and cultural performances.