Sony has announced a CMS partnership with digital signage software provider Playipp, enabling Playipp’s platform to run natively on Sony BRAVIA Professional Displays via the displays’ integrated system-on-chip (SoC).
The integration is designed to simplify deployment and content management across multiple screens without the need for additional hardware or cabling.
Chris Mullins, head of B2B product marketing at Sony Professional Displays & Solutions Europe, said: “This integration streamlines the user experience while aligning with our sustainability goals.”
Henrik Mazzanti, CEO of Playipp, added: “We are excited to empower businesses to communicate effectively while minimising their environmental impact.”
Playipp serves more than 4,000 businesses and operates from offices in Sweden and Norway.
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