Stage Precision, a software and hardware platform developer active in pro AV, has appointed Sarah Cox as chief commercial officer. Cox is the founder of consultancy Neutral Human and a well-known thought leader in the AV industry.
Cox’s role as CCO will focus on driving SP’s commercial direction under Michael Giegerich, CEO, as well as overseeing brand, marketing and customer experience strategies. With SP V1 having exited Beta two years ago, the company says this next phase is focused on scaling SP Grid, a connected devices platform, across multiple markets.
As a thought leader and advocate for converging technologies, Cox has spoken at major industry events and contributed to panel discussions with organisations and manufacturers such as ISE, AVIXA, Peerless-AV, BFI, Midwich and Samsung.
Cox said: “The world is moving towards low-code and no-code platforms, and the AV industry is no exception. We’ve seen how industries like software development have embraced platforms that enable powerful application building without deep coding expertise. The AV industry is undergoing the same transformation. SP Grid is not just another control system. It redefines agnostic technology integration, data management and systems automation and deployment with an intuitive, visual-first approach.”
She added: “This moment reminds me of when media servers transformed video playback in the industry, swiftly followed by 2D to 3D content workflows a decade later. What was once a complex, specialist-driven process became standardised, scalable, and creative-first. SP Grid is bringing that same revolution to control and automation.”
She concluded: “For the past few years, I’ve been working closely with a handful of tech companies, including Stage Precision, and have loved helping shape the team’s vision and commercial strategy behind SP V1 and now SP Grid. As an advocate of the convergence we are seeing in the industries of AV, broadcast and live events, I have been drawn more and more towards identifying the most important elements required for a truly convergent future. Stage Precision occupies a pivotal role in this collective future, and I truly believe SP Grid platform represents the next evolution in experience control. The timing has never been better.”
