Tanita Russell, a senior account manager at Solstice AV, a UK-based distributor of professional AV solutions, will take on one of the UK’s most gruelling 50km ultra marathons to raise funds for the Alzheimer’s Society, a leading dementia charity.
Russell, who joined Solstice AV in 2023, and has worked in AV since 2012, has signed up for the now annual Boudicca Way 50km Ultramarathon on July 19, running through historic Norfolk villages and rolling countryside, between Diss and Norwich.
A mum of one, she first began running just two years ago, and has set herself a target of raising £2,000 for the Alzheimer’s Society – a charity close to her heart.
She said: “Alzheimer’s is a profound challenge that touches us all. It takes away not just individuals, but the cherished memories they have previously held so dear. Every step I take is not just for me, but for those affected by dementia.”
Figures from Alzheimer’s Research UK show dementia continues to be the UK’s leading cause of death, with one in two people affected by dementia in their lifetime, either by caring for someone with the condition, developing it themselves, or both. There are currently estimated to be 982,000 people living with dementia in the UK, but more than a third of people with the condition do not have a diagnosis. The number is expected to rise to 1.4m by 2040.
All funds raised by Tanita will be used to support the Alzheimer’s Society’s mission to improve support for people affected by and living with dementia.
“I’ve set myself a fundraising target of £2,000, but I’m not there yet,” continued Tanita. “Any support, even a social media share or a small donation, makes a huge difference. Alzheimer’s Society does life-changing work, and I’d love to give something meaningful back. Every single penny raised brings us one step closer to hope and healing.”
Louise Abbey, marketing director at Solstice AV, commented: “Tanita is someone who doesn’t do things by halves. Her colleagues at Solstice AV know how much passion Tanita brings to everything she does, whether it’s chasing down a huge order or setting herself incredible challenges of extreme mental and physical endurance. For someone who has only been running for two years, to take on such an incredible challenge with the motivation of helping others is truly inspirational. We’re all incredibly proud of her.”
Anyone wishing to support Tanita Russell in raising funds for the Alzheimer’s Society can do so via her JustGiving page.
