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Simulation Displays appoints new business development manager

Paradigm AV's Simulation Displays targets growth with the addition of a new business development manager.

Simulation Displays, a new division of Paradigm AV, has welcomed Henry van der Helm onboard as business development manager.

Having previously worked in similar sectors for Pro Systems International for four years and, prior to that, Panoram Technology for a period of 8 years, van der Helm has a wealth of experience to bring to his new role.

He will spearhead operations at Simulation Displays – launched on 10 May 2011 – following an upsurge in demand for the technology as the company look to exploit new opportunities.

“I am relishing the opportunity to get involved in this start-up phase in the field where I have focused my professional life,” stated van der Helm.

Greg Jeffreys, managing director of Paradigm said: “Simulation Displays has quite a disruptive business model in that we offer clients the elements that they need, from simple display components to entire simulator sub-systems. This allows us to continue to work with specialist AV resellers as well as developing our relationships with the major simulation players.”

Van der Helm commented, “We are now fully enabled to work from driving basic systems up to equipping full immersive environments, creating field-of-view and simulation for a wide range of applications — from ATC towers, ship bridge and even crane simulators. Our aim is to shake up the market a bit and at the same time bring add extra value to Paradigm’s core customer base.”