Shure launches dedicated training for customers with new Integrated Systems Certification Program - Installation

Shure launches dedicated training for customers with new Integrated Systems Certification Program

New free of charge program designed to help ramp up customer knowledge of its product portfolio
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Shure Incorporated has announced that it will offer an Integrated Systems Certification Program to help customers improve their knowledge of its product portfolio. 

The program – on which training can be can be taken virtually or through in-person seminars – will feature extensive Integrated Systems training courses for channel partners, AV professionals, systems integrators, and audio engineers. 

The move is an addition its existing Shure Audio Institute (SAI) program, which was established in 2015 to provide the dedicated training needed to support the Company’s growing product portfolio and serve customers as an industry-leading source for audio and AV professionals. 

Shure’s Integrated Systems Certification Program consists of two levels:

  • Level 1 focuses on sales, with courses including Audio Basics for Meetings and Conferences, Wireless Basics, Integrated Systems Portfolio Overview, and Best Practices for Interacting with IT Professionals.
  • Level 2 covers the technical side of product training and understanding. Classes include a Shure Wireless Master Course: Wireless Best Practices and Techniques, two-part Networking for AV Professionals course, Conference Room Design Basics, and Dante level 1 and 2 certification administered by Audinate.

Level 1 and Level 2 are two separate certifications; however, those who wish to get the Level 2 certification must complete Level 1 first.

“As the market continues to expand, and technologies evolve, certifications have become the industry standard, ensuring AV professionals fully understand the product on-hand prior to being in the field,” said Dave Klein, global director of the Shure Audio Institute. “Through the Integrated Systems Certification Program at SAI, we have developed content that offers sophisticated training to deliver consistent technical and product instruction, all with the goal of increasing customer loyalty and trust.”

For more information on the SAI and the Integrated Systems Certification Program, visit  https://www.shure.com/americas/support/training.

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