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Shure appoints new director for Western Europe

Tuomo George-Tolonen has been appointed as a senior director at Shure UK
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Shure has announced that Tuomo George-Tolonen has been promoted to senior director, pro audio sales, Western Europe. 

Tuomo has been with Shure since 2006, when he joined what was to become the Shure UK Systems team as an applications engineer. He previously worked at Genelec US. In 2008, George-Tolonen assumed responsibility for RF regulatory affairs, joining the BEIRG steering committee to jointly represent PMSE industry needs regarding RF spectrum allocation. 

“His enthusiasm, passion for technology, and ability to identify and realise new opportunities, led to this promotion,” said Peter James, VP of global sales, pro audio. “Under his leadership, Shure UK has experienced continuous growth in the pro audio vertical, and has been at the forefront of developing important relationships with the most influential people and organisations in key segments.”

As senior director, George-Tolonen will continue his regulatory work and industry interactions, and will play a significant role in helping secure Shure’s position as a leading authority on RF for microphone and monitoring applications, supporting Shure UK and countries throughout Europe. He will continue to be based in the Shure UK Waltham Abbey office.