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Sharp Europe names first commercial director

Sharp Europe has announced the newly created position of commercial director for its Visual Solutions business with Birgit Jackson (formerly Birgit Sommerer) appointed to the role.

Jackson will define Sharp’s product line-up and portfolio strategy for the European sales regions, and drive Sharp’s marketing and communication strategy with one of her first projects including the new campaigns for the BIG PAD interactive displays.

Jackson joins Sharp following almost nine years at NEC, where she rose to head of the product management team, and brings over 20 years of experience in EMEA and global product management.

Sharp has made big steps over the last 12 months, strengthening its offering in areas such as smart LFD

Birgit Jackson

Sharp Visual Solutions is benefitting from investment in Sharp Corporation by Foxconn, which led to Sharp Corporation achieving an operating profit in 2016 for the first time in three years.

“For me this is an ideal time to join Sharp – I am inspired by both the start-up energy of the Visual Solutions division, and the support and structure of Sharp Corporation,” said Jackson. “We are an established brand, but in Visual Solutions we have the mindset of a challenger brand and I believe we have a big role to play in the future of the AV industry.”

Sid Stanley, general manager, Visual Solutions, commented: “At Sharp we believe people are our strongest asset. Birgit brings a wealth of experience to our Visual Solutions business, and we look forward to her shaping the success of our new product portfolio and positioning, so that we can continue to increase our market share and be considered a significant vendor.”