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Samsung UK promotes Graeme Little from head of distribution to head of display

Graeme Little’s role has expanded to establish Samsung as the market’s number one vendor across all display technology sectors

Samsung Electronics (UK) has announced the promotion of Graeme Little to UK head of display. Previously head of distribution UK, Graeme brings over 10 years of sales and marketing experience to the role.

Since joining Samsung in 2017 as a corporate sales manager, Graeme has been instrumental in establishing Samsung as the premier display vendor in the IT Channel space. He has said to have changed the way the UK display team engages, by focusing on system integration, which has allowed the organisation to streamline operations and therefore improve operational efficiency. This has made the team more prominent and relevant to partners, strengthening and growing Samsung’s market share position.

In his new role, Graeme will be responsible for driving people growth, development and establishing Samsung as the market leader in the key product category areas: LCD, smart signage (large format display), LED and hospitality TV.

“I have inherited a phenomenally good group of people,” said Little. “I can’t wait to help build a market-leading team that is industry recognised. We have an opportunity to truly establish Samsung as the number one vendor in all display technology sectors.

“At Samsung, we have incredible solutions and technology that gives us a brilliant platform for success, however it is the people that differentiates us from our competition. We have created a wonderful culture which allows individuals to grow and flourish in a business that always faces forward. And I’m proud to be leading the team in that direction.”