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Russound welcomes new sales leader

Loren Maldoon, key accounts sales manager for the West Coast, Central US and Canada, is tasked with building on existing relationships while developing new ones

Russound, a manufacturer of multi-room and custom audio solutions, has announced the addition of Loren Maldoon as its new key accounts sales manager for the West Coast, Central US and Canada. In this role, Maldoon will be responsible for strengthening relationships with Russound’s existing partners while identifying and cultivating new opportunities to support the company’s expansion in the region.

Charlie Porritt, CEO of Russound, said: “We’re thrilled to welcome Loren to the Russound team. His expertise and relationships in the industry will be instrumental as we continue to grow our presence and build long-term success with our partners in the region.”

Based in California, Maldoon will work closely with Russound’s executive and sales leadership teams to align regional goals with the company’s broader growth strategy.

He said: “I’m excited to join such a well-respected brand and to help expand the reach of the Russound experience to more integrators, dealers and customers throughout the territory. There’s incredible potential here, and I look forward to hitting the ground running.”