Adlib has appointed Rich Rowley as general manager of lighting and video. Rowley brings more than a decade of senior management experience from working at XL Video and PRG.
Rowley will be concentrating on the lighting and video/AV aspects of Adlib as the company completes the transition from its original audio roots into a full service technical solutions provider.
The scope of his work will be to ensure that Adlib can offer up to stadium levels of technical excellence as well as imagination, flair and creative approaches in all departments – lighting, sound, video, and rigging – for the benefit of a diverse multi-sector client base.
“I am delighted to welcome Rich into the Adlib family,” stated Adlib owner and founder Andy Dockerty. “I believe it is testament to the growth of Adlib and the development of our lighting and video departments that we have secured the services of a character of Rich’s unquestionable status. His wealth of knowledge will enhance a tremendously focused and talented team.”
Andy goes on to explain that Adlib has been built and driven by the “passion and dedication of many like-minded individuals over the years”, and he feels with Rich coming on-board, the “timing is great to spearhead further growth, offer more opportunities for those wanting a career in the industry and in ensuring that we can deliver to the same quality and excellence in all disciplines.”
Rowley’s task of increasing market share for the lighting and visuals side of the business and exploring global opportunities also coincides with a substantial investment in the last 12 months in Unilumin LED screen and other leading video product, together with around another £1 million in new moving lights and LED luminaires.
Rowley sees a huge potential in the convergence of all disciplines and in Adlib being ideally positioned to offer full service packages as a streamlined, more efficient and cost-effective option for clients who can deal with just one entity for all their production needs.