QSC’s Ray van Straten has a new role, following a restructuring of the company’s business units.
Van Straten has been promoted to vice president of QSC Professional, a newly formed business unit that will serve customers in the retail, rental, production and distribution segments. In his new role, van Straten will be responsible for guiding the direction of the business unit, utilising his extensive experience in sales, marketing, product management, channel management and strategy to grow and unify the QSC brand.
QSC Professional will work together with the newly formed QSC Systems and QSC Cinema business units. QSC Systems will focus on serving customers in the integrated systems business, and its interim VP will be Joe Pham, QSC president and CEO. The new QSC Cinema business unit will be headed by existing unit head Barry Ferrell, QSC senior VP and chief strategy officer.
“In his time here, Ray has proven himself to be a creative, sales-oriented marketer, innovative problem solver and a respected, results-driven leader,” said president and CEO Joe Pham. “I have no doubt that Ray is the right person to drive our pro business and I look forward to experiencing the results of his team’s success.”
Throughout his eleven years with QSC, Ray van Straten has helped to develop, lead and deploy many of the company’s successful programs, policies and campaigns, resulting in considerable brand growth in the retail channel. At QSC, he has served as retail market manager, director of entertainer solutions, and most recently as senior director, marketing communications and training & education. A 30-year veteran in the sales and marketing of pro audio products, most notably, van Straten previously served as national accounts manager at Yamaha Corporation of America and as a NAMM Board member.
“This is a very exciting time for QSC and our channel partners around the world. We are entering into a tremendous growth phase, introducing new technologies and products while continuing to set the bar for customer expectations in every aspect of our business,” said Ray van Straten. “Leading the charge for the Professional business unit is an incredible opportunity and I look forward to working with all of our stakeholders, both internal and external, to help ensure that the QSC brand experience is both satisfying and rewarding in every way.”