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PPDS appoints new European sales director to drive growth

Jae O Choi Park set to play an instrumental role in driving the company’s "ambitious" growth strategy in EMEA 

PPDS has announced the appointment of AV specialist, Jae O Choi Park, as its new European sales director.

Based out of PPDS’ Amsterdam head office, Jae – who describes the new role as a “peak moment” in his career – will work with, and report directly to Franck Racape, who has recently been promoted as Head of Global Commercial, to devise and execute an ambitious five-year growth strategy, in which Jae will play a pivotal role. 

Leading the commercial organisation in all countries and regional clusters across EMEA – Jae’s key focus will be to support and accelerate growth within these markets, helping to ensure a seamless experience on projects for partners and end customers, from factory floor to installation.

This includes driving PPDS’ full range of solutions within its ever strengthening portfolio, with its Philips direct view LED displays identified among its biggest growth opportunities, with retail, corporate and education continuing to experience rapid levels of adoption.

Using his extensive experience in managing international accounts, Jae will accelerate the end user strategy, which will see PPDS introduce a more direct approach to large-scale tenders, with teams working directly with end customers on initial tender processes. 

“Our global end customer approach, driven by our international key account management team and the PPDS Global Partner Alliance, is set to be one of our largest growth areas in the years to come,” said Franck Racapé, head of global commercial. “To succeed in this strategy, we need to rely on regional sales leaders across the continents (EMEA, North America, India, China and APAC) who are able to embrace this direction. Jae’s new role is key to that strategy.” 

Jae added: “I’m thrilled to have joined PPDS and to be entrusted with continuing the incredible work and successes that have been achieved under Franck’s leadership. Using my own knowledge and experience, and working with the incredible sales teams around Europe, I have no doubt that PPDS will be able to meet its ambitions and become an even greater force in the market, further disrupting the status quo and bringing new levels of quality and excellent to the channel and to end customers. The opportunity to join PPDS and further my career was one I simply could not turn down.”

Franck concluded: “PPDS has and continues to surpass expectations in the market and our teams are key to that success. As we continue to evolve and set new short- and long-term growth plans, it’s pivotal that we have the very best people in charge. Jae has a proven track record at the very highest level and is testament to PPDS’ position in the marketplace that people of his calibre want to join us on our journey. On behalf of everyone here at PPDS, I’d like to welcome Jae to the family.”