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Powersoft makes five appointments to expand global business

The five appointments are across the globe, in the UK, the US, China and Southeast Asia, as Powersoft looks to expand its global business

Italian pro audio company Powersoft has announced the expansion of its global team with the appointment of two new business development managers, in China and Southeast Asia and three new solution engineers for China, the UK and the US.

With over 20 years of industry experience, Jonathan Wu, newly appointed business development manager for China, aims to raise Powersoft’s brand awareness in China. In his new role, Wu will be focusing on nurturing relationships with potential clients, partners, and stakeholders.

Clockwise from top left: Jonathan Wu, business development manager in China, Chen Jinfu, business development manager in Southeast Asia, Michael Wu, solution engineer in China, Tom Bland, solution engineer in the UK, Joe Byrne, solution engineer in the US.

He said: “I have long maintained deep, long-term cooperative relationships with design consulting companies, experts, and industry associates. This, combined with my experience working for a world-renowned audio company will help me create more business opportunities and generate growth for our partners.”

Jinfu Chen, business development manager for the Southeast Asian market, will focus on Indonesia, Thailand, The Philippines and Vietnam ensuring growth objectives by creating direct relationships with key integrators and consultants and utilising regular meetings and training sessions within the distribution network. Chen has an extensive background in the industry, having previously worked with Yamaha Commercial Audio and Audio-Technica, and as a freelance sound engineer.

He said: “My vision for the Southeast Asian market will be to ensure Powersoft is the first choice for consultants, integrators, and rental companies for their projects. Even though the market is improving after Covid, with the increase in commercial audio projects, such as hotels and theme parks, it is complicated by nature with multiple languages and cultures.”

Michael Wu, a new solution engineer for the Chinese market, commented: “When I first started in the pro-audio field in 2006, the market was predominantly occupied by analogue amplifiers. I believed then that Powersoft represented the future direction for power amplifier development and to date, Powersoft has become a leading brand in China’s high-end power amplifier market.”

Wu’s plan is to collaborate with Powersoft’s partner EZPro Intl order to promote the application of innovative products in the Chinese market and explore their potential within specific market segments. This includes training, promotion, and technical support.

In the UK, new solution engineer Tom Bland will be helping the sales team by offering training, demos, and technical help, as well as being directly available to Powersoft’s users and specifiers to help them better understand its offerings.

Bland, who has been around the pro AV world for decades and started his first role in the education and application support team at d&b audiotechnik GB, plans to work closely with Powersoft’s sales team and UK distributor, CUK. “I’m most looking forward to getting stuck in, meeting with new people and old friends, and helping the UK market develop solutions for their needs,” he explained.

In the US, Joe Byrne, whose industry experience includes more than 30 years in AV integration, live production, and manufacturing, joins the Powersoft team as solution engineer. He believes that his background in the industry gives him a “unique insight” into the challenges Powersoft customers face in their day-to-day business.

He added: “I’ve always known Powersoft to be a leader in amplifier technology and development as well as producing some of the most reliable hardware in the industry. I am looking forward to expanding our footprint within the US market and showing our partners and customers that we, as a company, are constantly working to provide the best products, technology, training, and support.”

Byrne will focus on assessing the immediate needs of Powersoft’s US team, including day-to-day activities, product training, customer education and overall technical support systems. He also aims to implement a relevant and sustainable product training system for Powersoft’s dealers.

Luca Giorgi, sales and new business development director at Powersoft commented: “We are delighted to welcome the five new hires in the Powersoft team. Their extensive and diverse skill sets will enhance our ability to serve our business clients and collaborate with our partners. The addition of Jonathan, Jinfu, Michael, Tom, and Joe to our global team, strengthens our commitment of making inspiring, reliable, and innovative products while helping our customers to be more successful.”