Powersoft has appointed Alessandro Bizzarri as marketing communications specialist and Sofian Osman as solutions engineer for south-east Asia.
Bizzarri brings more than a decade of experience in the professional audio and musical instrument industries. He initially entered the industry as a sound engineer in the distributor sector, before embarking on a career across editorial and marketing roles.
He began as an editorial contributor to a B2B magazine on AV technologies and system integration before serving as channel marketing specialist for an Italian distributor of professional audio solutions and musical instruments, where he helped implement joint marketing plans with distributed brands across the dealer network. Alongside his professional career, Bizzarri lectures at Roma Tre University.
Osman brings over 15 years of experience in the AV and video conferencing industry. His career spans technical roles, project and field engineering, and large-scale system integrations across the corporate, education and government sectors. Prior to joining Powersoft, he served as commissioning agent/AV field engineer at AVI-SPL Singapore, specialising in system deployment, client training and technical coordination.
Alessandro Bizzarri, marketing communications specialist, Powersoft, said: “In the professional audio industry, Powersoft is a true top-of-mind brand when it comes to performance and reliability in amplification. My professional goal in recent years has been to transition from the distributor side to the manufacturer side.”
Sofian Osman, solutions engineer for south-east Asia, Powersoft, added: “What excites me most about joining Powersoft is its commitment to innovation through sustainability and intelligence in sound. The company’s vision – to deliver energy-efficient, networked amplification with uncompromising audio quality – perfectly matches my passion for intelligent system design and future-ready AV integration.”
