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PLASA appoints first commercial director

PLASA has announced the promotion of Christopher Toulmin to the newly created role of commercial director.

Toulmin will oversee all sales and marketing activities in the organisation, including its event portfolio (PLASA Show, PLASA Focus Leeds and PLASA Focus Glasgow) and Light & Sound international (LSi) publication.

The announcement follows one of the most successful PLASA Show’s in recent history, where Toulmin fulfilled his role as director of events. In his new position, he will support the organisation’s strategy to grow both its events and media divisions, while exploring new products PLASA can deliver to further support the industry.

Toulmin has been in the industry more than 35 years, which has taken him from a respected lighting designer, industry innovator through his work at Modelbox, creative design consultant, to his most recent role as director of events at PLASA; a position he has held for the past five years.

“Chris’s impressive professional background and knowledge of the industry will be a great asset to PLASA as we move forward as an organisation,” said PLASA managing director, Peter Heath. “With his creative vision, together with a talented sales and marketing team and market leading products, we expect him to achieve great things in his new role.”

“I am delighted to embrace this new opportunity at such an exciting time for the organisation,” added Toulmin. “PLASA events have been going from strength to strength, LSi continues to be a market leading product, and internally we have made changes to ensure all teams are working together in one location, building a strong and collaborative working environment. I look forward to being a part of this continued development, supporting the growth strategy and contributing to the further success of the organisation.”