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Peerless hires new sales manager for Germany

Michaela Hirsch joins Peerless as sales manager for Germany to drive the company’s presence in the German market, working closely with channel partners and OEMs.

Peerless-AV has announced the appointment of Michaela Hirsch as sales manager, Germany to its strengthen the manufacturer’s DACH sales team in response to an expanding customer base in the German market.

“We are very pleased to welcome Michaela Hirsch to our export sales team,” said Melinda Von Horvath, VP of sales and marketing for EMEA at Peerless-AV. “With her many years of industry experience and strong contacts in the industry, Michaela is a great asset for the company. She settled into the role immediately and has already had a positive impact on business in the German region.”

Hirsch has more than 20 years of AV solutions sales experience having held various sales management and business development positions with renowned IT distributors and OEMs in Germany’s AV and IT sector. Her responsibilities include growing Peerless-AV’s presence throughout Germany by working closely with channel partners and OEMs in project implementation, product training, event support and strategic planning.

Hirsch commented: “I’ve joined Peerless-AV at an exciting time. My first ISE with the company allowed me to present a world class range of AV technology products and solutions to German customers, and I’m looking forward to building the business for these and the many new developments to come.”