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Peerless-AV names area sales manager for North of England and Scotland

Peerless-AV has revealed that Karl Ingham has joined the UK professional sales team as area sales manager for the North of England and Scotland. Ingham has extensive experience in commercial business development and channel sales management from his previous roles in distribution and manufacturing.

“Karl is a great character and valuable addition to our successful UK and EMEA sales team,” said Keith Dutch, managing director – EMEA, Peerless-AV. “He’s already made a great impression on our Northern and Scottish customer base and his technical skills and product knowledge will be vital for broadening the business opportunities in alignment with our global strategy.”

Based in Burnley, Ingham will be responsible for implementing the company’s business and growth strategy, driving new leads and supporting the reseller and distributor network in the region through sales promotions, marketing initiatives, training and events.

He joins from a global manufacturer of education technologies where he was channel partner manager for England and Ireland. Prior to that, he held operations and commercial management roles and technical account management positions at various network specialist and distribution firms.

Ingham said: “The sales team at Peerless-AV is second to none with a reputation that means I’ve been able to hit the ground running and build on the strong relationships established by my predecessor. My goals are to continue the successful growth in the Northern region through increased customer engagement, brand awareness and partner support.”