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Peerless-AV expands German sales team with appointment of Patrick Vater

Sales manager will leverage his systems integrator background to expand reseller network in North and West Germany

Peerless-AV has announced the appointment of Patrick Vater as sales manager – Germany. Vater joins a growing team in Germany and will assist with increasing business in the region with a focus on managing and building relationships with resellers in Northern and Western territories. The appointment supports Peerless-AV’s European growth strategy and ability to address regional market needs with improved customer service levels.

Prior to joining Peerless-AV, Vater spent five years at e-systems Ihr Systemhaus GmbH & Co. KG in the signage division, starting out as an engineer supporting key OEMs with installation and technical services. He then moved into project management implementing customer specific projects and was promoted to solutions sales manager coordinating active leads, product testing, inventory management and maintaining partnerships with manufacturers and distributors.

“Patrick is a valuable asset to the EMEA sales team and will be instrumental in furthering our market commitment and brand awareness in this vast economic hub,” said Keith Dutch, managing director – EMEA, Peerless-AV. “Our expanded team will provide even more reach into those territories where we see growth opportunities for our core ‘bread and butter’ mounting products as well as our emergent dvLED, Outdoor and Kiosk lines.”

Vater will be responsible for actively pursuing new business in Northern and Western Germany with key and new accounts, identifying customer and market needs, building technical knowledge, delivering training and developing quality relationships. His professional experience with decision makers combined with his eye for detail, results-oriented approach, and deep understanding of installer needs, makes him a specialist in his field and a go-to expert for Peerless-AV products.