NEXO has expanded its sales operations in Germany with the appointment of Dirk Cervenka as sales manager for the northern region, a move aimed at strengthening support for dealers and partners while driving business development.
Cervenka will cover the territory north of the southern border of North Rhine-Westphalia, working in parallel with Reinhard Steiger, who continues in the role of sales manager for southern Germany.
With a professional background spanning more than two decades, Cervenka has held senior sales roles in the AV distribution sector and with another major European loudspeaker brand. His earlier experience includes work in music recording and production.
His appointment took effect on October 1, aligning with one of NEXO’s regular global sales meetings at the company’s campus in France.
Dirk Cervenka, sales manager for northern Germany, said: “It was great to meet the fantastic team at NEXO and experience the close cooperation between sales, marketing, R&D, engineering support and customer service departments. NEXO is strongly focused on bringing high-value, high-performance sound solutions to each of the market sectors it serves, and the talent and enthusiasm of the team combined with the quality and innovation of the products makes me very excited to represent NEXO in my part of the world.”
Gareth Collyer, sales and marketing director, added: “We’re pleased to welcome Dirk to the NEXO team and feel confident that his experience and enthusiasm will help achieve new high standards of customer support for our partners and dealers in north Germany.”
