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New French sales manager for Innovason

The digital mixing console manufacturer has appointed Alexandre Liagre to the role.

Paris-based Alexandre Liagre has joined Innovason in the role of sales manager in its domestic market. He takes over from Philippe Guillo who returns to manage his own rental company, Koroll Sonorisation.

According to Innovason’s international sales director, Marcel Babazadeh, Liagre is an ideal fit for Innovason in France. “He is trained as both a salesman and a sound engineer, so in terms of profile, we couldn’t ask for much better! Furthermore, he is one of the new generation of sound engineers for whom digital technology is as natural as breathing, and so again, ideally suited to represent Innovason who have always been at the forefront of pioneering digital console technology. I’m looking forward to working with Alex and I am confident that he will do an excellent job for us on Innovason’s home territory.”
Liagre added: “Innovason is a company that has always striven to offer the best possible care and service to their customers, and I’m proud to be joining them.”

“These are exciting times for Innovason,” he continued. “The company is entering a whole new era as the association with Lawo continues to bear fruit and I’m very excited to be part of it.”