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Midwich appoints new manager for experience centre

AV distributor names Tyrone Zagnoiev to lead marketing and event initiatives at Innovation House, its demo and events space in Bracknell, near London

AV distributor Midwich has appointed Tyrone Zagnoiev as experience centre manager at Innovation House, its demonstration and events space in Bracknell, near London.

In his new role, Tyrone will manage the day-to-day operations of Innovation House, a purpose-built facility where Midwich customers and partners can experience the latest AV technologies first-hand. The centre showcases a wide range of solutions from across the Midwich Group spanning unified communications, LED, projection and digital signage.

Zagnoiev joins from Jabra, bringing extensive experience in AV and customer experience management. He will lead marketing and event initiatives to strengthen partner relationships, drive customer engagement, and elevate the Innovation House brand.

He said: “Innovation House brings together the full Midwich portfolio – cinema, projection, UC, retail, and more – under one roof. It’s a space where customers can explore connected technologies working together to create impactful solutions. I’m excited to build on its success and help drive even greater engagement and awareness.”

Greg Bennett, general manager at Midwich, added: “Tyrone’s appointment marks an exciting step forward for Innovation House. His focus on meaningful customer experiences will be instrumental in strengthening relationships, building loyalty, and ensuring Innovation House continues to be a flagship destination for our customers and partners.”