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Matt Shaw joins Collabtech as VP of business development

Boasting 10 years experience, he was previously global marketing lead for Surface Hub

Matt Shaw has joined Collabtech Group as vice president of business development, bringing with him over 10 years of experience at Microsoft and a wealth of knowledge about the ever-evolving hybrid workplace.

In his new role, Shaw will be using his in-depth understanding of customer behaviour and needs to develop new lines of business that complement the company’s deploy, adopt and maintain mission. These include a focus on modern management of the meeting space, a strategy for supporting and refining the digital workflow and proactively supporting the channel with forward-thinking knowledge acquisition.

Shaw previously took the lead on major projects at Microsoft within unified communications. He was the global marketing lead for the Microsoft Surface Hub and responsible for establishing it as an industry-leading front-of-room collaboration device for the modern workplace. Working closely across Microsoft business groups, Shaw and a team of dedicated collaboration and communication experts tightly integrated Microsoft Surface products into the Teams devices portfolio led by the Microsoft Surface Hub 2S as the premium Microsoft Teams Rooms all-in-one category.

“I’ve always been hugely impressed by the work of Collabtech in advancing collaboration in the workplace,” said Shaw. “Even more so when the pandemic hit and improving AV collaboration practices became centre stage. With fresh challenges around the deployment, adoption and maintenance of new AV solutions, there has never been a more exciting time to be joining the team as they continue to lead into the unknown but exciting hybrid future with new business ventures.”

Jon Sidwick, president of Collabtech Group, added: “We’ve seen some fascinating tactical and responsive activities happening across numerous areas of digital collaboration. But the future success of collaboration depends on us removing barriers and gaining a better understanding of what works best for business in order to develop the services and programmes that empower the future of modern management and flexible working.

“It’s great to have Matt, and his extensive experience, joining us at this crucial time as we launch new initiatives to support the channel across these areas.”