L-Acoustics has announced a strategic restructuring and significant expansion of its Europe, Middle East, and Africa (EMEA) sales team. This move, led by recently appointed director of sales EMEA, Tim Völker, introduces a new ‘head of sales’ management position and key hires designed to meet the increasing sophistication and scale of projects in the region.
The cornerstone of this restructuring is the promotion of four long-standing team members to newly created head of sales positions: Chris Mead (Middle East, India, Africa & Eurasia), Paul McMullan (Northern Europe), Tim McCall (South-Western Europe), and Steffen Luuk (Central & Eastern Europe, pictured left).
With a total of 28 years of experience at L-Acoustics and a proven track record in the professional audio industry, they will collaborate closely with Völker to drive the company’s growth strategy in the EMEA region.
Complementing the new leadership structure, L-Acoustics welcomes three new sales managers: Cyril Matar (Middle East), Thomas Williams and Tom Macklin (UK & Ireland).
The head of sales teams will work in concert under the leadership of newly appointed director of sales EMEA Tim Völker, an industry veteran who has worked at Sony Music Entertainment and Sennheiser. Völker joins L-Acoustics at a pivotal time; the company has seen a 30 percent increase in its workforce over the past two years.
Völker said: “We’re deepening our relationships in established markets while expanding into new territories and applications. For instance, we’re seeing increased demand for our solutions in luxury residential projects and immersive entertainment experiences. Our expanded team has the expertise to drive growth in these exciting new verticals.”
He added: “The impressive trajectory of L-Acoustics speaks to the strength of our products and the trust our clients place in us. Our expanded team is poised to support our existing partners better and drive growth in key emerging verticals and geographies. We’re capitalising on exciting opportunities in sectors such as high-end residential installations, and next-generation nightclubs. This proactive approach allows us to meet current demand while continuing to shape future trends in professional audio.”
