Williams AV has confirmed pro AV veteran Julian Young as its international technical sales manager for Europe and Africa, further increasing the representation of its assistive communication technology. The appointment marks the second recent addition to Williams AV’s international sales organisation, following the announcement of Norhisham (Nori) Iskhandar, international technical sales manager for APAC and the Middle East, in October 2022.
Young, who is multi-lingual, speaking English, German, and French, brings 30+ years of experience in technical-focused sales in the professional audio industry. As a seasoned sales professional, he has built strong industry connections worldwide. Most recently, Julian was a director at World Marketing Associates (WMA) for the past 22 years representing well-known brands, including Peavey Electronics, Furman, Australian Monitor, NEXO, and Williams AV. And prior to WMA, Julian was a European operations manager at EAW (Eastern Acoustic Works) and divisional manager at TCi.
The appointment is part of Williams AV’s international growth strategy and commitment to supporting its partners worldwide. Young is based in the United Kingdom and will work towards increasing the representation of Williams AV’s assistive communion technology in Europe and Africa.
“His experience in global business and channel marketing, along with his previous experience selling Williams AV products, make him well suited for this role,” said Per Persson, VP of international sales and business development. “We are excited to expand our European presence and support the emerging African market with a highly successful sales executive.”
Young added: “The company has a strong history of being first in innovative solutions for their space and exceptional customer service. I’m thrilled to be here and look forward to contributing to the company’s continued success.”