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Grass Valley announces completion of 3-year business transformation with new hires

Following 'business transformation' period, company announces transition to 'growth mode' and adds senior appointments

Grass Valley and private equity owners Black Dragon Capital have announced the completion of a three-year business transformation and transition to growth mode for the leading innovator of solutions for live production.

Grass Valley has seen a simplification of its organisation focusing on improved client service, along with dramatic and continued investments in its market-leading integrated hardware solutions. Together with significant investment in the cloud-native AMPP ecosystem and connected GV Alliance solutions, the Grass Valley Media Universe (GVMU) suite is said to be leading the industry as the most open and integrated ecosystem in the market.

“I’m very proud of the incredible transformation that the Grass Valley family has navigated.” said Grass Valley’s chairman and CEO, Louis Hernandez Jr. “We set out a bold ambition to reimagine the future workflow for media and to accomplish this we’d have to work closely with our clients, who themselves are transforming to win in the next phase. We’ve simplified our organisational structure, with leadership changes and key new hires, optimised our global facilities, and focused our product portfolio to align with the changing media landscape. With the supply chain issues subsiding, we are seeing a considerable reduction in our backlog. I’m excited for our team and our industry that we are in a position to surge when our clients need us most.”

Since the launch of AMPP, Grass Valley have finessed its hardware portfolio, with new innovations closely tied to the AMPP ecosystem set to be unveiled soon. Together with key hardware integrations, the company has developed close to 100 native applications and certified nearly 80 Alliance partners within AMPP’s open and integrated ecosystem. The platform provides clients with an open multi-vendor platform for live, production, and playout workflows as cloud-native solutions. Additionally, Grass Valley has enhanced the AMPP deployment models to encompass on-premises, cloud-hosted, or hybrid configurations – all while retaining the advantages of a cloud-native architecture. These innovations have resulted in eight significant patents issued in the first half of 2023.

Grass Valley has experienced a strong surge in performance over the last year with the culmination of the business transformation and the rapid market acceleration of AMPP, resulting in dramatically improved performance. The Company has more than doubled its earnings in the last year alone, allowing it to look forward with accelerated investments across the portfolio. Notably, AMPP has exhibited over 200% year-over-year growth since 2020, having already achieved over 100% of its 2022 targets to date. Average application usage in AMPP now exceeds 3 million hours per month globally.

“With AMPP, we’ve ushered in a new era of cloud-native, open, and integrated solutions for media production, giving our clients the freedom to craft their workflows as they envision, whether it’s on-premises, in the cloud, or a seamless blend of both,” said Grass Valley’s CPO, Adam Marshall. “Combine this with Grass Valley’s industry leading innovations in cameras, routing, processing, and switchers, it underscores our steadfast commitment to propelling advancements in media technology.”

In tandem with its expansion initiatives, Grass Valley has appointed three key executives to its leadership team (pictured), closing the final phase of its three-year transformation plan:

Jon Wilson has been named chief operating officer (COO), effective October 1st, 2023. The former president and COO at Telestream previously served as CFO for just under three years, and brings exceptional leadership skills and a proven track record of driving strategy and results, team development and continuous improvement throughout organisations. He is recognised for his ability to quickly comprehend and position new business models.

Ian Fletcher has been appointed chief technology officer (CTO), following his tenure as senior VP of enterprise product strategy. Prior to this, he held the position of chief application designer within the Advanced Technology Group, playing a pivotal role in the inception and continuous enhancement and development of AMPP.

Adam Marshall is appointed as chief product officer (CPO), following his previous role as VP of marketing. Marshall has quickly risen through the ranks of Grass Valley, previously holding the position of pre-sales director and prior to that, senior global pre-sales manager for AMPP & Playout. In his new role, Marshall will continue to have overall marketing responsibility for Grass Valley.

Furthermore, Grass Valley is on track to meet its goal, set in 2021, of hiring over 400 new employees by the end of 2023. These positions are distributed across key global centres of excellence in Krakow, Poland; Kuala Lumpur, Malaysia; and Montreal, Canada, the company’s operations centre of excellence.

As part of its broader set of customer-centric strategic initiatives, Grass Valley launched an industry leadership council named GV x. The leadership council is comprised of over 35 of the most influential and recognized leaders in the media technology industry, providing valuable insights into the most important issues faced by our industry, market trends, and technology needs that GV and its ecosystem partners should address.

Grass Valley will be showcasing its solutions at IBC, on  Stand 9-A01.