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Exterity expands Middle Eastern team

Exterity has announced changes to its Middle Eastern team, reflecting the company’s commitment to the region.

Exterity has announced changes to its Middle Eastern team, reflecting the company’s commitment to the region.

Following the promotion of Eleuterio Fernandes to VP of sales EMEA in January 2018, Exterity has promoted Walid Tabet to regional sales team leader and hired Ahmad Bsat as regional sales manager. The expanded sales and technical support team on the ground is designed to support Exterity partners and customers across the region.

“A big reason for Exterity’s success in the Middle East is the team we have on the ground,” explained Colin Farquhar, CEO at Exterity. “Our regional office boasts an experienced, loyal team of employees, and we have recently celebrated the 10-year anniversary of our first employee in the region, Asad Haque. Today, our team of sales and technical staff works across the whole region, but also Sub-Saharan Africa and the Indian subcontinent to help our network of technology, system integrator and consultancy partners to distribute and install our end-to-end solutions. We are immensely proud to promote Walid to regional sales team leader, and the experience and knowledge that Ahmad brings to our team will ensure that we continue to offer the highest level of local support for our video streaming, hospitality IP video and digital signage systems as we grow.”

Fernandes added: “The Middle East is an incredibly tech-savvy market that has been transformed by the rapid adoption of IP networks, and we have always been committed to helping our partners and customers in the region provide the best solutions to their clients. We are proud to have seen our solutions transform hotels, airports, universities and corporate offices into technology hubs, and we welcome Ahmad to the team, for his deep knowledge of IP video and digital signage and understanding of the growing market.”

Ahmad Bsat, newly appointed regional sales manager, has eight years’ experience in solution-based selling and brings in-depth knowledge of video streaming, hospitality IPTV and digital signage systems. Prior to joining Exterity, he specialised in regional sales covering multiple regions, channel and territory management and development, specifically in the Kingdom of Saudi Arabia.

As the new regional sales team leader, Walid Tabet is now responsible for the Middle Eastern markets across all verticals to help the regional sales team achieve its targets, grow Exterity’s reach and position the company as the leading supplier of end-to-end IPTV and digital signage solutions across the region. Reporting into Eleuterio Fernandes, VP sales EMEA, Tabet’s expertise is particularly useful for the hospitality industry, and coordinating between the Exterity HQ and regional end-users/channel partners to adapt products and solutions according to market trends.