ENCO, a specialist in automated workflow solutions for radio, television and pro AV systems, has appointed Shane Finch as sales director, effective immediately.
Reporting to ENCO president Ken Frommert, Finch will focus on global sales and business development across all markets and product lines, and introduce ENCO’s automated workflow solutions to new business verticals.
Finch boasts more than 40 years in the broadcast industry, including 35 years with broadcast groups in the Midwest and Florida, where he currently resides. His experience has mainly focused on radio operations, balancing a mix of on-air personality and director-level management roles throughout his career. He later transitioned into the technology space as vice president, business relations for MusicMaster, ENCO’s longtime music scheduling partner, where he spent seven years focused on customer relations and new business development.
“ENCO has long connected remote broadcasters to studio automation systems, and WebDAD extends this concept as remote broadcasting shifts from novelty to requirement,” said Finch. “Furthermore, their AI and software-driven enCaption and enTranslate systems present a springboard of new business opportunities for ENCO and its partners, with exceptional value and performance for all of our end customers.”
“Shane’s experience with sales management and customer relations, along with his direct familiarity with ENCO’s technology and business culture, makes him a natural fit for this important role in ENCO’s continued global growth,” added Frommert. “We have always been impressed with his broadcast industry knowledge, and his customer-first mentality is a winning approach for business development in ENCO’s existing and emerging markets. We are proud to welcome Shane to the ENCO team.”