DMF Lighting has announced the addition of Ellie Doherty as the new western regional sales manager on the DMF sales team. Doherty’s goal is to utilise her extensive experience in intelligent lighting to make lighting easier to understand and more exciting for dealers.
“We are delighted to welcome Ellie to our sales team,”said Mike Libman, national sales director, residential systems, DMF Lighting. “Her professionalism, positive attitude, and commitment to excellence are the perfect complement to our organisation’s track record of amazing growth and success. Ellie shares the same sense of responsibility and leadership qualities required to maximise sales-related objectives for DMF’s portfolio of award-winning products and solutions.”
Doherty’s career highlights include her most recent responsibilities as director of sales for the lighting division, at Powerfull Systems, a Los Angeles-based custom integration firm. Previously, she held the position of automated lighting and shades specialist with Doherty Design Group, and TriPhase Technologies in Indianapolis, following her time as a sales representative for the Lutron Electronics’ Serena Shades team.
Doherty completed HTSA’s Lighting Levels I, II, and III courses, after earning the American Lighting Association’s Lighting Specialist certification. Her experience includes extensive interaction with the design-build community; presenting to architects, builders, and interior designers; and working with homeowners to deliver luxury lighting solutions.
“I am excited to share my 10-plus years of experience directing the lighting divisions for two of the most successful top integrators in the country, who have maximised the opportunity to expand their business model by embracing the lighting category as a means to better serve their clients and make a positive impact on the bottom line,” said Doherty. “DMF Lighting provides the industry with exceptional products and unmatched service and a commitment to innovation that I am proud to be a part of.”
