DirectOut has appointed Giacomo Previ as director of marketing and strategic partnerships, tasking him with leading the company’s global marketing strategy and developing industry alliances.
Previ brings more than three decades of pro audio experience to the role. His career includes eight years managing OEM sales at Powersoft and a 14-year tenure as director of sales and marketing at 18 Sound. He has also held product management and marketing communications roles at Mackie Designs and RCF.
At DirectOut, he is expected to focus on brand development and market penetration for the company’s audio networking and processing portfolio, while building partnerships with other manufacturers.
Luca Giaroli, CEO of DirectOut, said: “Having known him for many years, I have always admired his deep market insight and unique ability to connect technology with business opportunities. His arrival ensures that our innovative spirit is matched by a world-class strategic vision as we expand our global footprint.”
Previ added: “DirectOut is renowned for its uncompromising quality and engineering innovation. My goal is to help DirectOut reach its full potential as the ultimate solution for managing complex audio systems, ensuring that our audio solutions remain at the heart of the world’s most demanding professional networks.”
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