DiGiCo has announced the appointment of Sam North as technical sales support engineer. North joins DiGiCo following an extensive career in the audio industry.
His addition to the team will expand the company’s training sessions both in-person and online, reinstating regular opportunities at the Chessington headquarters and instigating UK-wide regional training days via the expansive network of DiGiCo distributors and stockists.
The educational scope will also cover more functionality and application videos, available online as an additional support resource.
North trained at the University of Salford, gaining a BA in popular music and recording with first class honours, and graduated with distinction from the MA in digital production for TV & film. After his education, he worked for other high-profile manufacturers, building their operations both domestically and internationally.
He has always enjoyed a focus on education, so his role at DiGiCo will expand on that passion, offering the opportunity to develop stronger relationships with engineers and the wider industry via training and support.
He said: “DiGiCo is an iconic brand and one that I have always been fascinated by. My new role feels like a natural progression for my career, and I am very excited to talk to all the amazing engineers who use DiGiCo products. It’s going to be fantastic.”
Ian Staddon, vice president of sales, concluded. “Appointing Sam as technical sales support engineer is an opportunity to really focus on our relationship with our dealers and customers, so we can begin to offer many more local training days. Being based in Manchester means that Sam can be very hands-on and travel anywhere in the country. We are delighted that Sam has chosen to join us and get our training back on a regular footing.”
