d&b audiotechnik has named Jocelyne Bückner as vice president of marketing. In her new role, Bückner will lead the company’s global marketing strategy, driving brand growth and market expansion, and ensuring alignment across all territories.
Having worked at d&b audiotechnik from 2016 to 2023, Bückner brings experience in brand management, PR, digital, performance, and product marketing. Most recently, she led Holoplot’s global marketing team.
Jocelyne Bückner, vice president of marketing, d&b audiotechnik, said: “There’s a renewed energy and sense of direction at d&b that really resonates with me. Rejoining now feels like a natural step toward making a meaningful impact. Innovation and a people-first mindset go hand in hand at d&b and that gets me excited to be part of what’s ahead. I’m looking forward to work with the team to make marketing a true engine for growth, trust, and long-term brand equity.”
Jaakko Kaivonen, chief revenue officer, d&b audiotechnik, added: “We are delighted to welcome Jocelyne back to d&b. Her drive and energy as well as her vision of how to develop d&b audiotechnik’s marketing strategy and roadmap further combined with her profound track record in execution makes her the perfect fit for this new role. She will play a pivotal role in strengthening our global and regional marketing efforts.”
