Creative Realities, a provider of digital signage and media solutions, has announced its strategic expansion into Mexico and the broader Latin America (LATAM) market, along with the appointment of its new LATAM leader, Julian Arcila. This marks an attempt to solidify a growing presence in the fast-growing LATAM digital signage market.
In recent years, Creative Realities has been engaging with sports and entertainment customers in Latin America. With increasing inquiries from customers about its capabilities in Mexico, the decision to expand was driven by both market demand and the growth opportunities.
Rick Mills, CEO, said: “The market in Mexico and Latin America presents a significant opportunity for growth. We are entering as one of the largest providers in the region, which gives our customers an additional layer of confidence. Our goal is to extend our umbrella of advanced digital signage solutions over Mexico and the broader region, bringing strategic concepts and consulting services that the market has not yet seen.”
To spearhead this expansion, Creative Realities appointed Julian Arcila as the managing director for Latin America. Based in Miami, Arcila brings over 15 years of experience in global business development and product marketing, specialising in B2B industries, including digital signage. His expertise will be crucial in navigating the unique nuances of the Latin American market.
Julian Arcila, managing director LATAM, commented: “Understanding the cultural and operational differences in Latin America is crucial to our success. We are not just transplanting our US operations to Mexico, but adapting to the local market, focusing on the importance of personal relationships, targeted communications and customer service. Our flexibility and commitment to understanding the unique needs of the region will set us apart.”
Creative Realities plans to further establish partnerships and on-the-ground teams in Mexico to solidify its presence. Mills added: “Our goal is to ensure that our customers in Mexico and Latin America receive the same high level of service and support as those in North America. This expansion is a testament to our commitment to serving our customers’ needs wherever they are.”
This move follows Creative Realities’ expansion into the EMEA marketplace, reinforcing the company’s commitment to meeting the diverse needs of its global customer base.
