Hugely respected industry figure, Cliff Eldridge has been named as the new CFO of Second Warehouse, the online platform that is designed to speed up and simplify pro AV cross-rental. Eldridge is best known for his tenure as CFO at Meyer Sound, where he spent more than two decades, before deciding to step back from the role in early 2022.
“Cliff’s appointment is a serious statement of intent from Second Warehouse,” said the company’s CEO Phil Van Peborgh. “We have worked carefully to ensure we have all of the right foundations in place to position Second Warehouse as the trusted platform for pro AV cross rental, and Cliff is a vital part of that strategy. His depth of experience and the respect he commands across the industry make him a valuable addition to our leadership team.”
Eldridge added:“It is a real honour to join the leadership team of Second Warehouse at such an exciting moment for the company. The industry needs this platform as a way to ensure that time and money aren’t wasted when rental companies look to meet increasing demands. My role will be to provide the financial oversight that will help Second Warehouse to keep pace with these needs as we provide this essential service.”