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ClearOne appoints director to drive integrator sales

Company looks to increase sales for key integrators with appointment of industry veteran Ashanti Long to the position of director of ProAV strategic accounts.

Expanding the support provided to its major nationally-focused systems integration partners, ClearOne has announced the appointment of Ashanti Long to drive sales for key integration firms.

“Helping our key national ProAV integration firms to grow their business is an increasingly important priority for ClearOne as we continue to expand our global network of integration partners,” said ClearOne chairman and CEO Zee Hakimoglu. “Ashanti has a demonstrated track record of successfully helping integration firms to sell solutions that profitably grow their businesses while managing complexity and improving customer satisfaction. We’re thrilled to have him on the ClearOne team.”

Long will help to ensure that top systems integration firms stay well ahead of the technology curve when it comes to designing and installing state-of-the-art ProAV systems. “Working closely with ClearOne regional sales managers, executive team members, and product specialists, Ashanti will be responsible for defining and managing strategic account programs, incentives, revenue targets and business development plans,” added Hakimoglu.

Long’s entire focus will be on helping integration firms to increase their sales of ClearOne solutions in ways that create and sustain new revenue opportunities for the firms. “My mission is to develop synergistic partnerships that grow their business in general while increasing their ClearOne sales,” commented Long. “Through the programmes we develop, our integration partners will have a better, more complete understanding of the fact that ClearOne, and only ClearOne, can offer a solution that meets all of their customers’ unique installation requirements. The programmes will incentivise them to keep ClearOne top of mind for every installation they are involved with.”

Ashanti Long brings more than 20 years of engineering and sales experience to his new position at ClearOne. He comes to ClearOne from Optoma Technology, where he served as senior director of ProAV sales since 2016. Before this, he served as global VP of commercial and federal sales and marketing at Black Diamond Video. From 2008 to 2014 he held a number of engineering and sales positions at AMX.

Long concluded: “I am tremendously excited to be able to apply my knowledge of engineering, systems design and sales at ClearOne. I am particularly excited to get out into the field where I can listen and respond to the business needs of our valued integration partners.”