She will also be developing promotional opportunities around other CEDIA activities, including the CEDIA Guide to the Integrated Home publication, sponsorship and advertising plus the CEDIA regional events.
Mary brings nearly 20 years' experience in sales and event planning to CEDIA. She has previously worked as sales director for the highly successful National Wedding Show. More recently, she worked for ICL (Trinity Mirror Publications, the exhibition division of the Daily Mirror newspaper group) in a sales, business and development role for both its consumer and trade exhibitions.
Wendy Griffiths, executive director of CEDIA, says, "We are delighted to announce Mary's appointment. She adds a new dimension to the Association with her many years of direct sales and business development experience in events and exhibitions. Allied to her fantastic can-do attitude are great people skills and a desire to build long-term relationships with the industry. We are sure she will prove an invaluable asset to our professional staff".