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Bosch appoints new Europe and Middle East sales manager for two brands

Fredi Palm has been promoted to sales business development manager Europe & Middle East for Bosch brands Electro-Voice and Dynacord

Bosch division Building Technologies has announced that Fredi Palm has been appointed as sales business development manager Europe & Middle East for the brands Electro-Voice and Dynacord. 

Palm was previously technical sales manager for both brands in Germany. In his new role, Palm will work with the application design team to develop sound system concepts and designs for customers and conduct training for external channel and distribution partners, as well as maintain professional relationships with key accounts and provide support to the sales force across Europe and the Middle East.

“I’m thrilled that Fredi has accepted this new role and the accompanying responsibilities,” said Josef Penker, VP sales EMEA. “His extensive experience and knowledge will undoubtedly contribute significantly to our commitment of surpassing customer expectations by providing exceptional audio solutions.”