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Biamp nab new country manager from Shure

Mark Ebing leaves Shure after seven years to spearhead Biamp's growth ambitions in the Netherlands and Luxembourg (Benelux)

Biamp, a leading provider of innovative, networked media systems, has today (July 26) announced the appointment of Mark Ebing as country manager for Belgium, the Netherlands, and Luxembourg (Benelux). 

This new appointment is part of Biamp’s continued investment in the European region and will deepen its customer relations as the European AV market continues to grow.

Ebing joins Biamp from Shure, where he served as the Benelux sales manager for more than seven years. He was in charge of managing the system integrators throughout the region, building and maintaining relationships with consultants and clients, and for developing training content. Ebing also held sales roles that service the music and live sound events.

“Biamp understands the uniqueness of the European market and will continue its focus on delivering the expertise needed in the Benelux region,” said Stephen Patterson, sales development director, Europe-Africa at Biamp. “Mark’s knowledge of the industry and the region is invaluable. He understands and anticipates customer needs and knows how to address them within an AV solution.”