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Shure helping customers stay on top with new product and training program

New Audio Institute (SAI) Integrated Systems Certification course will provide greater understanding of its latest products and services

Shure has launched its new Shure Audio Institute (SAI) Integrated Systems Certification program to provide audio professionals with up-to-date technical insights and training of its products.

The free of charge “innovative and unique” scheme is designed to ensure that customers are equipped with a solid understanding of general audio topics, plus the practical skillsets required to navigate this rapidly evolving sector. 

It’s aimed at new and existing Shure customers as well as anyone looking to gain sales and technical knowledge in Shure products and solutions, enabling them to more effectively manage client situations.

 In addition, it ensures that Shure distribution centres and channel partners have the up-to-date knowledge required to buy, resell, and technically support Shure products in the Integrated Systems market, elevating capabilities and the confidence of end users.

These courses are now available and can be accessed via local Shure websites. Online courses are currently available in English, however all courses will be adapted for multilingual use in the near future.

New training facility 

Training will take place at Shure;s brand new training facility in its UK offices at The I.O Centre, Waltham Abbey.

The Shure UK office covers all aspects of audio education for industry professionals in a specially designed contemporary space for collaborative teaching and conferencing.

High-end equipment is fitted throughout, including Shure Microflex® Advance™ MXA910 Ceiling Microphone Arrays, IntelliMix P300 Audio Conferencing Processors and ANIUSB-MATRIX for use in video conferencing applications, with a 3rd party DSP platform for voice lift.

As the trend towards codec usage continues, SAI has adopted a bring your own device (BYOD) approach, where students can arrive at the space and simply plug in their laptops via USB, granting them immediate access to the AV system in the room.

Shure UK is offering places to pro audio and AV professionals on a variety of seminar and workshop-based educational courses, run throughout the year.

Discussing the new facility and services available, Andrew Francis, Manager of Applications at Shure UK said: “The primary purpose of our training is to help the technicians using our systems set them up correctly and to ensure end users are getting the best possible experience from the equipment they’ve invested in.”

“We welcome any visitors to come in and talk to us about our technology. We can now deliver the best possible training and technical support to all our customers, as well as designing and building a unique space to be able to demonstrate how end users can create their own workspaces and use the technology within them effectively.”

All upcoming dates for SAI courses in the UK and Ireland can be found on the Shure website: