ISE has negotiated a deal with the RAI to add more additional space to satisfy demand during the next two shows.
The show’s MD Mike Blackman confirmed that he and his ISE team continue to have a “fantastic relationship” with the RAI and are both determined to make sure the final two shows in Amsterdam are the best they possibly can be.
However, with the growth and demand from visitors and exhibitors alike, ISE has agreed a plan with the RAI to increase capacity, to help fulfil demand and ease its waiting list of exhibitors whilst providing more stand space for others.
This will include a new pavilion for the 2019 instalment and a new extension area to one of the halls, dubbed Hall 5A. The nearby Hotel Accor will also be used during the show.
144 companies could not be accommodated during the 2018.
Blackman admits that ISE’s decision to allow existing exhibitors with stands under 200 square meters with the opportunity to increase their footprint, resulted in a number of companies with smaller booths not being able to exhibit.
The new pavilion for next year’s show will help to accommodate “some of those” but not all. Next year’s extension will further help accommodate, although the list is expected to increase.
“Over the next couple of years you will be seeing more tents, or as we prefer to call them pavilions,” said Blackman.
“We are adding another pavilion to satisfy the demand that we already have. We will be adding space at the Accor Hotel, which is a five-minute walk away from the RAI,” said Blackman. “That’s the plan for ISE 2019. For ISE 2020, we will see another building at the RAI with an additional building, but after that, we won’t have any more room to grow. Our waiting list will grow, and the exhibitors that want to be part of the event will have to wait until we arrive in Barcelona in 2021.”
