Visitors to ISE 2021 in Barcelona will each be given access to free travel for the duration of the show on the city's Metro rail network.
The deal was made as part of the negotiation phase between ISE, the Gran Via and the city – saving every visitor at least €30 each.
The move follows similar deals agreed for other large scale events held in the city, such as Mobile World Congress, which attracts north of 100,000 visitors.
“Part of the deal to hold the event in Barcelona was that attendees and exhibitors would have free transportation with their badge," explained Blackman. "We negotiated the package and these are significant things to help ensure everything runs to the best it can be.”