SMPTE, the home of media professionals, technologists, and engineers, has announced its lineup of sessions and show highlights for IBC2024, Sept. 13-16, in Amsterdam. Show visitors will find SMPTE and other show owners — the leading international bodies behind IBC — in the IBC2024 Owner Pavilion, located in the RAI Hall 8 Lobby, at the top of the escalator.
As an IBC2024 partner, SMPTE will presents three sessions within the IBC2024 Partner Programme. Free to attend, these sessions feature seminars from industry leaders on key topics driving change in media technology, workflows, and business models.
Saturday, Sept. 14: 14:10 – 15:30 in E102: The Transformative Impact of AI on the Media Industry
As AI continues to evolve, its impact on the media industry has become a major topic of both concern and fascination. This session will delve into the latest advancements in AI and explore how they are reshaping content creation, distribution, and consumption. Panelists will discuss both the opportunities and challenges AI presents, as well as what users and the M&E industry can do to make AI work better for itself.
The panel will also look at how film and entertainment education needs to change, given the churn in production workflows that AI will bring. Whether attendees are new to the field or looking to deepen their understanding, this session will provide valuable perspectives on the future of AI in media.
Saturday, Sept. 14: 15:45 – 16:30 in E102: Problem-Solving in Virtual Production
Now that virtual production has become a mainstream workflow, the industry needs to closely examine some of the structural problems that still exist in the areas of colour, audio, interoperability, business model, and the umbrella concern for it all, educating competent talent adequately. Attendees will hear from industry experts and educators on what solutions already exist or are around the corner. This session will talk in some detail about how and what can be done to ensure greater proliferation of virtual production in the film and entertainment industry.
Chaitanya Chinchlikar, vice president, business head, CTO, head of emerging media at Whistling Woods International and SMPTE governor-at-large, said: “Virtual production has seen some major successes in the breadth and quality of images that we have been able to create with significant ease. At the same time, we have seen some VP stages shut down within a few months of operations.”
He added: “Further, we have also had a situation where filmmakers — especially DOPs, directors, and producers — have now started demanding more perfection. Colour, interoperability, production decision-making, and the VP business model are some of these areas where more work is needed. The SMPTE panel on virtual production at IBC2024 will bring in industry experts from Kinoflo, VU Studios, Film Engineers, and Mo-Sys to talk about how to take virtual production to the next level of efficiency. Along with all this, experts will also talk about how virtual production needs to become an inalienable part of film education.”
Saturday, Sept. 14: 16:30 – 17:15 in E102: Navigating Guidelines, Policies, and Standards in a Changing Media Landscape
The media industry is undergoing rapid transformation, necessitating updated guidelines, policies, and standards to keep pace with new technologies and practices. This session will explore the latest developments in these areas in an interactive manner while seeking to identify opportunities for the industry to come together and address them.
By emphasising the importance of inclusivity and comprehensive discussions around content authentication, security, IP protection policies, maintaining interoperability, tech for good, and more, panelists hope to support a community effort within the industry. The session will highlight SMPTE’s ongoing work and recent agenda items, providing a platform for participants to share experiences and insights.
