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Setting the agenda: theonlyofficial ISE show daily

XR Summit will explore new realities

Boasting an impressive line-up of experts in virtual, augmented and mixed reality, the XR Summit returns to ISE 2020 to explore technology developments, business strategies and solutions, and how they impact and empower the AV business

Entitled ‘Creating New Realities’, the XR Summit (XRS) will examine what’s new in XR and also focus on immersive audio, the pushing of creative boundaries, the integration of XR into entertainment locations or workplaces and what the future may hold for this burgeoning sector.

XRS will once again be hosted by Amelia Kallman, a futurist, speaker and author. As well as opening and closing the Summit, Kallman will present The Big Reveal: Top Game Changers in XR. This is based on her monthly innovation newsletter, The Big Reveal, and will feature Kallman’s thoughts on current technologies and trends in XR.

Hilary McVicker, Vice President of Sales and Marketing at design and engineering company The Elumenati, will look at the development of 360-degree domes for museums and visitor experiences, as well as the application of XR in engineering and entertainment.

Jan Plueger, founder of advisory company advisXR, will give the first of three keynotes, ‘Integrating VR and AR into Corporate Culture’. Plueger previously worked as a model builder and industrial designer and will talk about how to deliver XR in the real world.

The second keynote, ‘Augmented Interactivity Concept, Vision and Use Cases in Telecoms and IT Operations’, will be presented by Ersan Ersoy, Head of Network Production Solutions at European mobile operator Turkcell.

The panel discussion ‘Virtual Production – Empowering Broadcast and Media with XR’ will feature filmmaker and XR consultant Nina Salomons; Peter Kirkup, Global Technical Solutions Manager at disguise, a specialist in entertainment technology; Andy Hook, Technical Solutions Director for White Light, which works on the conception and design of major projects for leading broadcasters; Michael Al-Far, Creative Director of MalfMedia, which works on multimedia design for music and live events as well as broadcasting; and James Simpson, Head of Development with the Centre for Digital Production at Rose Bruford College.

A third keynote will come from Gerhard Kimenkowski, founder and Managing Director of CADwalk Global. This will look at ‘Collaborative XR’, with examples from the work of CADwalk Global, which specialises in advanced control rooms and visualisation systems.

Sound is recognised as a major contributor to the XR experience and will be explored in a ‘Fireside Chat’ about ‘The Magic of Spatial Audio’. Contributors Kurt Stadelmann, Exhibition Curator at the Museum of Communication in Bern, and Steffen Armbruster, founder and CEO of virtual immersive audio developer FRAMED, will discuss the potential of 360 sound.

Karolina Komarnicka, Head of Marketing at GEMBA – The Leadership Network, will look at the importance of training and masterclasses in XR, followed by the second panel discussion. ‘The Future of XR’ will includes speakers Nina Salomons; Adam Price, Sales Manager of interactive content specialist DBPixelhouse; Alexis Vartanian, Chief Technology Officer of TechViz, a developer of VR software for the engineering sector; Pieter Van Leugenhagen, co-founder and Business Lead of immersive marketing company yonder; and Rosh Singh, Managing Director of innovation production studio UNIT9.

The XR Summit takes place on 11 February from 14:00 to 18:00 at the Hotel Okura. To book your place, visit https://xr-summit.org/