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Why ISE 2020 is not to be missed

Next month’s ISE 2020 is set to be the biggest and best to date. More than last year’s 81,000 visitors are expected at the RAI Amsterdam, floor space has been increased, and there will be more conferences and learning opportunities on offer


The event runs over four days, occupying 15 halls, and is home to everything the professional audiovisual industry has to offer – including the latest developments and technologies that will influence almost every industry’s future. You can register for ISE 2020 free of charge at using the invitation code 431907.

On the showfloor, additional space has been created in Hall 5; 2019’s temporary extension has been upgraded to a larger permanent one. In addition to the show’s six Technology Zones, a new initiative for ISE 2020 is the Innovation Zone. Located in Hall 14, this is a specially designed area for first-time ISE exhibitors to showcase their technology. 

Also in Hall 14, the ISE Main Stage theatre will offer thought leadership and best practice sessions from ISE, AVIXA, CEDIA and AV Magazine. These sessions are free to attend, and no advance booking is required. Hall 14 is also the location of the ‘VR at ISE’ feature, which will demonstrate three-person collaboration around a virtual object, as well as an interactive virtual reality theme park ride. 

In response to the increasing presence of end-user visitors at the show, ISE 2020’s conference programme is more extensive than ever, with a total of thirteen conferences taking place. Many of these will be at the nearby Hotel Okura, which proved a very popular venue with visitors last year. 

ISE 2020 will be the final edition of the show to be held at the RAI Amsterdam; in 2021, ISE will relocate to the Fira de Barcelona. To prepare attendees for this change, the walkway between Halls 7 and 8 will host the ¡Hola Barcelona! Lounge. Here attendees can find information about how to get to ISE 2021 and what to expect once they are there.

Additionally, to mark this significant moment in ISE’s story, the traditional Closing Keynote will be replaced by the ¡Hola Barcelona! event on the Friday. Here ISE will say thank you and goodbye to Amsterdam and the RAI, and look ahead to what Barcelona and the Fira have to offer. 

“The event will mark the end of an era,” said Mike Blackman, managing director of Integrated Systems Events, “and the beginning of an exciting new one.”