Blackmagic’s ISE 2023 theme is to be centred on decentralised workflows, for which it has an array of kit. This includes the ATEM Television Studio Pro 4K live production switcher, DeckLink 8K Pro capture and playback cards, and DeckLink Mini Monitor 4K, as well as professional cameras URSA Broadcast G2 and the Blackmagic Studio Camera 4K Pro.
A recent example of a multi-camera live production workflow was produced by EVT Productions and the creative advertising agency Super-Web. They designed a broadcast style hybrid event for Grenke Spain installed at the company’s HQ in Madrid.
Carlos Morata, technical director at EVT, said: “Chroma-keying feeds from the cameras with background graphics is very intuitive. In one instance, we filmed two guests enjoying their coffee at a small table in the green screen area, and then with just a few adjustments, we overlaid the background of a famous square in Madrid as the event was happening.”
All camera positions were remotely monitored over SDI via an ATEM Camera Control Panel with multiple HyperDeck Studio HD Mini broadcast decks used to record the HD stream and switcher’s PGM out.
Blackmagic Design’s marketing team added: “Grenke Spain is a leading example of a company willing to break up with traditional corporate content formats and engage partners, clients and employees in a more creative way.”
Stand number: Stand: 3C200
